Route to Connection Documentary
AT&T addresses the US’s critical internet access disparities in a touching new documentary about the digital divide in America.
As a senior project manager for the AT&T account, I lead both a team of in-house ATTN: creative producers, creative directors, designers and our creative partners in the field in Amarillo, Texas. Route to Connection will air on Amazon Prime, be featured at Tribeca film festival and is also being shown to industry leaders and press at special screenings in Los Angeles to build awareness around disparities in internet access, and its impact on local communities. I lead the team’s daily meetings, built workflows on Smartsheets, Asana and Slack to keep the creative team aligned across all deliverables. Our team’s solid communication and hard work enabled us to manage the clients change requests, shifts in production schedules and the availability of key stakeholders for approvals.
Social Media
The release strategy includes multiple short-form video assets such as a trailer, images carousels and social videos to be distributed on TikTok and Instagram with paid media to launch the documentary, as it airs on Amazon Prime and at festivals.