Adobe champions creativity in all forms, and empowers creatives at every step of their journey with the tools they need to succeed. Adobe engaged ATTN: to concept, engage influencers, execute content, and deliver social videos and carousels in support of their ongoing corporate social responsibility initiatives.
As a senior project manager for the Adobe CSR account, I lead a team of in-house ATTN: creative producers, creative directors, designers and an exciting line-up of global influencers to successfully deliver social videos and designs for carousels. I lead the creative team workflows built on Asana, Smartsheets and Slack that drove creative efficiencies, improved team communication and lead to very positive results for our client.
The creative campaigns featured a diverse mix of creators on Instagram and TikTok across a number of important cultural moments and topics including: International Day of the World's Indigenous Peoples, Hispanic & Latin X Artists Awareness Month, Women’s History Month, Autism Awareness Month, National Disability Employment Awareness Month, Adobe for All with Gen Z Professionals, Equity and Advancement Initiatives, Giving Tuesday, Black History Month, Lunar New Year, Creative Residents from the Adobe Foundation Partnership with MOMA in New York and V&A in London, The Inclusion List, Quarterly Corporate Reports, The Adobe Film and TV Fund at Sundance and Generative Ai for Small Business.
https://www.instagram.com/adobe
https://www.tiktok.com/@adobe
https://www.adobe.com/corporate-responsibility/corporate-responsibility-reports.html